A new spot for the U.S. Census Bureau aimed specifically at the country’s growing Latino community began airing nationwide last week, with the goal of increasing the participation of Latin Americans in the 2010 Census. The colorful, warm and imaginative spot is a key component of an integrated campaign from GlobalHue Latino targeted to America’s Latino population, which consists of nearly 47 million people and comprises the country’s second largest (and fastest growing) ethnic group.

Artfully combining live-action cinematography and stylized animation, the :30 “Community” spot showcases the full talents of the filmmakers from U.S. creative production company Shilo (www.shilo.tv).