Creative Side
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Posts tagged campaign
Sony Make Believe
Jan 8th
The Sony “Make Believe” iniciative includes a 90 second heavy FX film running in cinemas nation-wide in the USA. The epic-style, humanistic film shows a boy taking a journey through four Sony worlds (electronics, music, film and games) by pushing buttons. The boy falls into a Sony electronics lab, lands in the movie 2012, must dodge racing cars in Sony Playstation’s MotorStorm Pacific Rift game, then ends up on stage with Sony’s new up-and-coming band Hey Monday. The boy represents childlike wonder and the belief in yourself that you can make imagination real.
The film was directed by award-winning Director Noam Murro, whose body of work represents the epic nature that was achieved in the film. Animal Logic handled visual effects creation.
Spotted at: Adsoftheworld
Let Imagination Take Over
Jan 4th
Awesome posters for Play-Doh modeling clay, a special die-cut on it allows the poster
to close on it’s own, then reveal the wonderful imagination when people pull it opened.
Made by Kinetic Design and Advertising agency and photography by Jeremy Wong, Nemesis Pictures. More info HERE.
Highly Caffeinated Chocolate Animals
Jan 4th
These hilarious ads by Milan-based agency Leo Burnett feature chocolate animals who look totally wired on caffeine. The ads are part of Italian chocolate brand Zaini’s campaign to promote their chocolate, Koflì, which contains coffee inside.
via: My Modern Metropolis
Law & Order Outdoor
Jan 2nd
Clever outdoor of the Law & Order series made by Colenso BBDO, New Zealand.
Challenge the other side of the World
Dec 27th
Great creative campaign for the rugby game Italy vs New Zealand called “Challenge the other side of the World”. Made by McCann Erickson, Italy.
WWF Saving Pandas Not Our Only Mission
Oct 20th
The World Wide Fund for Nature (WWF), formerly named the World Wildlife Fund, features a panda in its logo and honors the iconic animal in the web site www.panda.org. However most of the organisation’s activity is focused on conservation, research and restoration of the environment as a whole,that’s what they want to say in these 3 posters and they did it brilliantly.
This campaign won a Silver Clio Award in 2009.
