Creative Side
everybody has one
everybody has one
“All Day I Dream About Sneakers” is a project created by Dimitri Kalangas and Chris Cork for Adidas Originals based in company’s slogans ‘Impossible Is Nothing’ and ‘Celebrate Originality’. More info about the project:
All Day I Dream About Sneakers was a global branding project created for adidas Originals, inspired by their brand creeds, ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project brought to life the world’s most original range of sneakers, which we concieved, designed and directed into sculpted models. The full campaign extended into in-store posters, visual merchandising displays and a limited edition book. For more about the book and for a look at its spreads, click here.
Photography by Chris Tovo.
More info HERE.
Luftsack (Airbag) – A sneaker with SRS protection against scuffs and being stepped on.
Anti-räuber (Anti-robber) – A sneaker that can never be mugged thanks to an in-built anti-theft system.
Limousine - A sneaker that can chauffeur you to wherever you want to go.
Midas – A sneaker with a ‘Midas kick’ that turns everything it kicks into gold.
Roboter (Robot) – A robotic sneaker that can clean itself and tie its own laces.